Shares of EA fell by three billion dollars due to the hype around Star Wars Battlefront 2

Shares of EA fell by three billion dollars due to the hype around Star Wars Battlefront 2

the Value of EA stock has received a serious blow after the release of Star Wars Battlefront 2. For a month the price fell to 8.5% as of 28 November, which corresponds to 3.1 billion loss of shareholder value.

Various analysts attribute the price drop with the hype around microtransactions in Star Wars Battlefront 2. Moreover, in October the value of EA stock fell 4% after it was changed the forecast sales for December was below the expectations of wall street.

Star Wars Battlefront 2 was released on November 17, according to the only in the UK physical sales were 61% lower than in the same period as in the case of the first Star Wars Battlefront.

U.S. sales will be known only in mid-December. Then it will be clear what the situation is with the game and did a temporary waiver of microtransactions positive impact on sales.

Stifel Analyst drew Crum said that is not impressed with the sales Battlefront 2 during Black Friday, referring to the same problem launching the game. Numerous photos from social networks, where empty shelves are only discs SWB2, confirmation.

on Monday, Cowen analyst Doug Kreutz sent a note to clients. In it, he stated that EA needs to deal with the microtransactions before it will interfere the government. Doug notes that along with luchboxes the gaming industry needs to establish a set of standards. This will cover the damage and avoid the threat of government regulation.

today the stock price is EA 105.49 dollars.

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